Email media buying is tricky because you're pre-paying or paying a flat fee for an email drop.
How do you know the risk is worth the reward?
Although we can't answer that for you here — every client's goals are different — we can walk you through the most common mistakes we see when renting email drops.
First off, if you don’t know what email media buying is, check out two videos of ours:
Now, let’s jump right into these mistakes:
10.) Too big of a buy with a new partner $$$
9.) Testing new creative or offer with a partner that doesn’t accept make goods
8.) Not A/B testing when it's accepted (only works with lists 100K or more in size)
7.) Not signing an I.O.
6.) Not reviewing and approving a test send
5.) Not asking the right questions before a buy (discussing goals, open rates/CTR, leads or buyers list, etc.)
4.) Not utilizing remnant space with partners
3.) Not negotiating price for bulk buys, major holidays, or new lists to test
2.) Giving up after 1 or 2 failed media buys
For more context around each of these mistakes, you can watch our full YouTube video below.
