Affiliate Moguls Blog
About Affiliate Moguls
Founded by Meghan Damico and Ryan Alarid, Affiliate Moguls is a consulting business that specializes in hiring, training, and optimizing affiliate and email media buying programs.
With over 15 years of direct response marketing experience, they bring a wealth of experience and connections to each partnership.
How to Double Your Email Orders In Just a Few Weeks
Written by Meghan Damico on May 1st, 2020
When we first started Affiliate Moguls back in March, Ryan and I were convinced the majority of our clients would need help with affiliate marketing.
This was true, but it wasn’t the number one thing clients needed help with...
Yes, we’re helping a lot of folks optimize their existing affiliate programs and we love seeing the results they get from our ideas!
But what we’ve been most surprised about is that a lot of people in our industry either aren’t taking advantage of (or they aren’t maximizing) another highly profitable email strategy…
...Email media buying!
“It’s too high risk,” people say.
Or, “I don’t know how to calculate if it’s worthwhile.”
These are all valid objections. Because if you’re paying a flat fee (CPM, CPC, etc.), email media buying IS riskier than paying on CPA.
But just because there is more risk involved doesn’t mean it can’t work for you.
At Agora Financial, close to 50% of cold traffic email acquisition comes from email media buys.
That’s right, HALF of all email orders come from email media buying.
And these are all orders coming in AT allowable cost.
Imagine doubling your email orders in just a few weeks!
“Every List Works At the Right Price”
One of our favorite quotes is: “Every list works at the right price.”
Who cares if a list is $20K or $2k? If it gets you to hit your revenue or CPA goal, then it’s WORTH IT!
If we haven’t convinced you already, here are five reasons you should start buying paid email drops today:
1. Gets a set date on the calendar
Affiliate marketing can be such a rollercoaster of unpredictability.
One month you’re over your revenue goal and the next you’re not.
With email media buying you get SET dates on the calendar and know exactly how much revenue and/or orders to expect from those placements each month.
2. Diversifies your acquisition strategy
If you’re a smart marketer you already know not to put all of your eggs in one acquisition basket.
At any point in time your biggest affiliate could ghost you or you might have your Google or Facebook account shut down.
Email media buying is another acquisition tool you can add to your toolbelt to help keep your business afloat if anything crazy were to happen.
3. Gets you access to lists you couldn’t otherwise
Many lists don’t accept offers on CPA.
Which means those subscribers may never see your offer.
Renting the list is almost like a brand new traffic source for you because it’s opening up your offer to fresh eyeballs.
4. You hold the power
With affiliate marketing, you’re constantly catering to affiliates.
With email buying, everyone is catering to you.
They want your business. So they’re open to being flexible to help you reach your goals.
And when you hold the power it allows you to negotiate more drops and better prices.
5. It goes hand in hand with affiliate marketing
There’s a shift in our industry happening…
Many list owners are moving towards pre-payment and list rentals instead of JUST running offers on CPA.
Which means you or someone on your team needs to have the skill set to be able to work both angles.
Can’t get an affiliate on your calendar? Why not rent their list.
And then, if your offer crushes it, you can go back to them and tell them how much money they missed out on and how they’d make a lot more if they ran the offer again on CPA!
If learning email media buying - or having someone come in to optimize your existing program - is something you’re interested in, give us a shout!
We can teach you or someone on your team to profitably buy email media and increase your overall revenue.
